3 Quick And Simple Tips For Improving Web Design

A nice web design is one of the key factors to entice readers to visit the website. This is something I learned working for my father’s radiators and vertikal heizkörper business. It’s not a success if you have low conversion and high bounce and exit rates. As a web designer, you should have an idea about what colors, fonts and images to use to attract readers to visit and read on your website.

Here are 3 simple tips outlined by Graeme Winchester and these web design and marketing professionals you need to know to help improve your web design:

Deciding on the design

A successful web design is not just pleasing to the eyes, but it’s the key to get people to stay on your website longer and click to purchase before they leave. Making a web design should be simple yet functional and easy for your website visitors to navigate.

Tip # 1: Focus on the important elements

Susan Moore runs the websites for this dewatering business and this personal trainer manchester business and notes “If you’re website is too cluttered, chances are, websites visitors would immediate leave your website. Do not overload the website with images if you’re niche doesn’t actually need too much visual assets. It is better to highlight a compelling call to action than fill the website with a number of images that may be the reason why it will take up too much time to load. Limit your website content in the header and footer to narrow the focus.”

Tip # 2: Fix the navigation

If it’s possible, reduce the number of pages on your website. Readers have short attention span and they don’t like clicking a lot of pages just to finish certain website content. Peter Timmons runs the website for this botox milwaukee business online and this lawn turf business and says “Keep it simple. Make sure the website visitor can easily find your navigation pane to help them get to the pages they want to read on.” Also consider using a good translation service and incorporate flags into your design navigation to allow people from other countries to visit the appropriate version of your site.

Tip # 3: Color choice

A good web design features a great color palette that will help in readability and functionality of the website. Know how to limit your color scheme. Scott Bail runs a turkey gift website and recommends “You can use fewer colors than more at once, especially if you have doubts in the colors you’re planning to use. Yu don’t have to limit your creativity, but it’s always safe to use shades of the same color for the background and darker ones for header and menu items. If you need help in picking a color scheme, you may use color scheme generators online.”

Remember these tips when generating design ideas. Always bear in mind that feedback from real people via A/B testing and user testing can greatly help you enhance your web design.

Email Marketing Tips To Succeed

E-mail marketing is simply the use of email to promote services and products. This is something I used to help grow my roll compactor manufacturers business and later helping my brother’s paving contractors company and hairdressers warrington business. A commercial message is sent to a certain group of people via email and every email that is sent to current or potential customer is what is considered as email marketing. The whole process involves sending product or service advertisements, Sales or donations solicitations, brand awareness, request for business or to build trust and loyalty. Overall, email marketing is meant to enhance the relationship between businesses, customers, and potential clients.

Types of Email Marketing

1. Transactional Emails

Jim Baker runs the email marketing for a lucrative storage manchester business and JEM Medspa and says “They are emails which are sent out according to the client’s interaction with the company. It’s a transactional email whose main purpose is to confirm or facilitate completion of a transaction that the recipient had previously agreed to do. They include status of order emails, confirmation emails, re-order emails, dropped-basket messages, email receipts and password-reset emails.”

2. Direct emails

This is a type of marketing email that is solely meant for promotional messages e.g. a product catalog, special offer, promotions etc. Gail Winters runs a travel concierge business and notes “A business will select a list of customers, search for prospect addresses or rent an email address list from the relevant service company then send the emails directly.”

Benefits of Email Marketing

Email marketing is very popular with a lot of companies because:

• Compared to the traditional mail, it’s faster and cheaper.

• It’s very easy to calculate and track the return on investment of email marketing which has been proven to be very high if it is done correctly. It’s one of the most effective internet marketing techniques.

• Organizations and businesses like this environmental drilling company or this waterfall bathroom taps store with huge volumes of email may use an email service provider to research on the recipient’s behavior. This offers a beneficial insight on what the consumer behavior is.

• It offers a cost-effective way of testing different advertisement content such as multimedia assets, marketing copy, visual and creative. Data that is gathered after testing may be used across different channels of advertisement campaigns.