E-mail marketing is simply the use of email to promote services and products. This is something I used to help grow my roll compactor manufacturers business and later helping my brother’s paving contractors company and hairdressers warrington business. A commercial message is sent to a certain group of people via email and every email that is sent to current or potential customer is what is considered as email marketing. The whole process involves sending product or service advertisements, Sales or donations solicitations, brand awareness, request for business or to build trust and loyalty. Overall, email marketing is meant to enhance the relationship between businesses, customers, and potential clients.
Types of Email Marketing
1. Transactional Emails
Jim Baker runs the email marketing for a lucrative storage manchester business and JEM Medspa and says “They are emails which are sent out according to the client’s interaction with the company. It’s a transactional email whose main purpose is to confirm or facilitate completion of a transaction that the recipient had previously agreed to do. They include status of order emails, confirmation emails, re-order emails, dropped-basket messages, email receipts and password-reset emails.”
2. Direct emails
This is a type of marketing email that is solely meant for promotional messages e.g. a product catalog, special offer, promotions etc. Gail Winters runs a travel concierge business and notes “A business will select a list of customers, search for prospect addresses or rent an email address list from the relevant service company then send the emails directly.”
Benefits of Email Marketing
Email marketing is very popular with a lot of companies because:
• Compared to the traditional mail, it’s faster and cheaper.
• It’s very easy to calculate and track the return on investment of email marketing which has been proven to be very high if it is done correctly. It’s one of the most effective internet marketing techniques.
• Organizations and businesses like this environmental drilling company or this waterfall bathroom taps store with huge volumes of email may use an email service provider to research on the recipient’s behavior. This offers a beneficial insight on what the consumer behavior is.
• It offers a cost-effective way of testing different advertisement content such as multimedia assets, marketing copy, visual and creative. Data that is gathered after testing may be used across different channels of advertisement campaigns.